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Modernize Your Model
A New Playbook for the Next Generation

The Modernize Your Model (MYM) training event is a completely reimagined experience built for today’s retail shipping operator.

This is not a repeat of past workshops. It’s a ground-up rebuild focused on the real questions store owners are asking right now—how to evolve, where the profit is shifting, and how to stay competitive in a rapidly changing landscape.

Through expert-led sessions and actionable insights, MYM delivers a clear path forward for modern store growth.

Start planning your trip to Dallas, TX — we’ll see you there.

Register Now

Discover How to Boost your Business

Tackling The Biggest Opportunities – And Threats – Facing Stores Today

〉 The $10 Problem: Small Increases That Compound Into Big Profit

〉Silent Revenue Killers: Hiding in Plain Sight

〉The “Second Sale” System: Monetizing Every Completed Transaction

〉From QR to Revenue: What Happens After the Return Scan

〉Higher Margin Shipping: Finding Your Store’s Specialty

〉Becoming the 'Go-To' in Your Market

〉Competing Without Being the Cheapest

〉Repeat Revenue: The Power of Business Customers

〉AI at the Counter: Real-Time Support for You and Your Staff

Workshop Schedule

Friday - August 21st

〉 8:00a - 6:00p | Registration & Help Desk

〉 9:00a - 5:00p | RS BootCamp (Pre-Event Training – Additional Fee)
Operational fundamentals, profitability structure, and execution systems

Friday Night Welcome Reception & Vendor Fair Included in Event Pass!

〉 5:30p - 6:30p | Welcome Reception - Sponsored By FedEx
Enjoy drinks and dinner and mingle with your fellow store owners

〉 6:30p - 8:00p | Vendor Fair Kick-Off
Spend some quality face time with the carriers and other exhibitors

Saturday - August 22nd

〉 8:00a - 6:00p | Registration & Help Desk

〉 9:00a - 12:00p | Training & Education Sessions

  • The $10 Problem: Small Increases That Compound Into Big Profit
  • Silent Revenue Killers in Your Store (And How to Fix Them Fast)
  • Speed vs. Experience: Optimizing the Counter Flow
  • Labor Optimization: Getting More Output Without More Hours
  • Designing a Memorable Experience (Without Slowing Down)
  • The "Second Sale" System: Monetizing Every Completed Transaction
  • The Language of the Counter: Words That Increase Sales

 

〉 12:00p - 1:30p | Networking Lunch - Sponsored By Happy Returns
Enjoy a hot lunch, refreshments and networking with your peers

〉 1:30p - 6:00p | Training & Education

  • The 15-Minute Audit: Designing a Store That Runs Without You
  • Daily Checks That Improve Performance
  • Niche Profit Centers = Higher Margin: Finding Your Store's Specialty
  • Competing Without Being the Cheapest
  • Becoming the "Go-To" in Your Market
  • The Modern Store Identity: What Do You Want to Be Known For?
  • Print Without Complexity: Simplifying the Offering to Scale It
  • The "Business Customer Kit": Packaging Services for SMB Clients
  • PackageHub 360 as an Operating System (Not Just a Dashboard)
  • Automating the Repetitive: Where Tech Saves You the Most Time
  • The "Single Source of Truth": Cleaning Up Your Data Inputs
  • Exception Management: Using Tech to Catch Mistakes Early

 

〉 6:00p - 7:00p | Dinner - Sponsored By UPS
Enjoy a hot dinner, refreshments and a special presentation

〉 7:00p - 8:30p | Vendor Fair & Networking
Spend some quality face time with the carriers and other exhibitors

Sunday - August 23rd

〉 8:00a - 10:00a | Registration & Help Desk

〉 9:00a - 12:00p | Training & Education

  • AI at the Counter: Real-Time Support for You and Your Staff
  • AI for Content Without the Headache
  • From QR to Revenue: What Happens After the Return Scan
  • Consolidation as a Discipline: Accuracy, Speed, and Profitability
  • AI for Operations: SOPs, Training, and Documentation in Minutes
  • AI as a Business Assistant: 10 Uses You'll Actually Stick With

 

NOTE: Event schedule is subject to change.

Vendor Fair Exhibitors

The Vendor Fair is more than an exhibit hall — it’s your opportunity to connect directly with the companies, partners, and providers shaping the future of the industry. Explore new solutions, share ideas, and have the conversations that could bring new opportunities back to your store.

Event Pricing

 
 

BASIC MEMBER

$309

PREMIUM MEMBER

$259

PBC FRANCHISEE

$219

Modernize Your Model
Training Event
 

BASIC MEMBER

$475

$375 for additional
attendees from the
same store

PREMIUM MEMBER

$390

$290 for additional
attendees from the
same store

PBC FRANCHISEE

$375

$275 for additional
attendees from the
same store

RS BootCamp
Owners & Managers Seminar
 

A Note Regarding Meals...

The complimentary breakfast is for hotel guests only. The Friday lunch is for BootCamp attendees only. If you attend the MYM event, the Friday reception, Saturday lunch & evening reception are included. There is no lunch on Sunday.

Attendee Age Restrictions

Retail Shipping Associates love kids (many of us have one), but the Modernize Your Model Training Event is produced for our members and industry providers as a business meeting.

Attendees invest time and resources to attend, so it is important they receive full value for the investment.

In that spirit, following is our event policy regarding age restrictions: Attendees are required to be 13 years of age or older and must have a paid a pass.

This will allow teens that are working for members to obtain training and the other valuable knowledge available at the training event.

Cancellation Policy

For a full refund, you must cancel by August 13, 2026.

Register Now

Training Topics

Tackling the Biggest Opportunities — and Threats — Facing Stores Today

Whether you want to increase profitability, improve operations, strengthen your brand, or simply stay ahead of where the industry is heading, this event is built to help you modernize with purpose — and walk away with ideas you can put into action immediately.

REVENUE & CAPTURE (Advanced Concepts)

The $10 Problem: Small Increases That Compound Into Big ProfitDiscover how small improvements in pricing, upselling, and customer interactions can generate thousands of dollars in additional annual revenue. Learn where the hidden profit opportunities are—and how to start capturing them immediately.
Silent Revenue Killers in Your Store (And How to Fix Them Fast)Every store has unseen habits and processes that quietly drain profits. Identify the most common revenue leaks and leave with practical solutions that put more money back into your business.
The "Second Sale" System: Monetizing Every Completed TransactionEvery customer interaction is another opportunity to generate revenue. Learn proven techniques to naturally introduce additional products and services that increase average ticket size without feeling like a sales pitch.
The Language of the Counter: Words That Increase SalesThe words your staff uses matter. Discover simple, conversational phrases that build trust, improve customer engagement, and consistently increase sales at the counter.

OPERATIONS & EFFICIENCY

Speed vs. Experience: Optimizing the Counter FlowMove customers through your store faster without sacrificing service. Learn how to create a smoother, more efficient customer experience that boosts satisfaction, increases sales, and keeps lines moving.
Labor Optimization: Getting More Output Without More HoursLabor is one of your biggest expenses. Discover smarter workflows, better delegation strategies, and operational improvements that help your team accomplish more without adding payroll.
Designing a Memorable Experience (Without Slowing Down)Customers remember more than fast service—they remember how you made them feel. Learn simple techniques to create an experience that builds loyalty and repeat business while maintaining operational efficiency.
Designing a Store That Runs Without YouStop being the bottleneck in your business. Learn how to build repeatable systems, empower your staff, and create a store that performs consistently—even when you're not there.
The 15-Minute Audit: Daily Checks That Improve PerformanceSpend just fifteen minutes each day identifying small issues before they become expensive problems. This simple routine can improve efficiency, accountability, and profitability across your entire operation.
Niche Profit Centers = Higher Margin: Finding Your Store's SpecialtyThe most successful stores don't try to be everything to everyone. Learn how to identify profitable niche services that set your business apart and generate stronger margins.
Competing Without Being the CheapestWinning on price is a race to the bottom. Discover how to compete through value, expertise, convenience, and customer experience instead of discounts.
Becoming the "Go-To" in Your MarketBuild a reputation customers remember—and recommend. Learn how to position your business as the trusted destination for specialized services in your community.
The Modern Store Identity: What Do You Want to Be Known For?Every successful business has a clear identity. Define what makes your store unique and learn how to build a brand that attracts loyal customers and drives long-term growth.

PRINT & ADD-ON PROFIT CENTERS

Print Without Complexity: Simplifying the Offering to Scale ItPrinting doesn't have to be complicated to be profitable. Learn how to streamline your print services, simplify operations, and create an easy-to-manage revenue stream.
The "Business Customer Kit": Packaging Services for SMB ClientsSmall businesses are your most valuable customers. Discover how bundling services into simple business solutions can increase recurring revenue and strengthen long-term customer relationships.

TECHNOLOGY & DATA

PackageHub 360 as an Operating System (Not Just a Dashboard)Unlock the full potential of PackageHub 360 by using it as the command center for your business. Learn how better visibility into your data leads to smarter decisions and stronger performance.
Automating the Repetitive: Where Tech Saves You the Most TimeStop wasting valuable hours on repetitive tasks. Discover practical automation strategies that reduce manual work, improve consistency, and free up your team to focus on customers.
The "Single Source of Truth": Cleaning Up Your Data InputsAccurate decisions start with accurate data. Learn how organizing and standardizing your information improves reporting, reduces errors, and simplifies day-to-day operations.
Exception Management: Using Tech to Catch Mistakes EarlyThe fastest way to improve efficiency is preventing problems before they happen. Learn how technology can identify exceptions early, reducing costly mistakes and saving valuable time.
AI at the Counter: Real-Time Support for You and Your StaffPut AI to work where it matters most—right at the counter. Discover how AI can instantly answer questions, assist employees, and improve customer service without replacing the personal touch.
AI for Content Without the HeadacheCreate professional emails, social media posts, promotions, and marketing content in minutes—not hours. Learn practical AI tools that help you market your business faster and more effectively.
AI for Operations: SOPs, Training, and Documentation in MinutesImagine creating employee manuals, training materials, and standard operating procedures in a fraction of the time. Learn how AI can dramatically simplify documentation while improving consistency across your business.
AI as a Business Assistant: 10 Uses You'll Actually Stick WithSkip the hype and focus on practical applications. We'll share ten real-world ways independent store owners are using AI every day to save time, solve problems, and run smarter businesses.

RETURNS & TRAFFIC MONETIZATION

From QR to Revenue: What Happens After the Return ScanReturns bring customers through your doors every day. Learn how to turn that traffic into meaningful sales opportunities by creating intentional customer interactions after every QR scan.
Consolidation as a Discipline: Accuracy, Speed, and ProfitabilityEfficient returns processing isn't just operational—it's profitable. Discover best practices that improve accuracy, reduce errors, increase throughput, and maximize the value of every consolidated shipment.

UPS and the ASO Program

Special Meet & Greet With Ronny Chong - ASO Program Manager

On Saturday Night during the UPS Dinner, Ronny will take the stage for a special presentation covering critical updates and insights every store owner should know, including:

〉 How to leverage UPS support teams to streamline daily operations

〉The latest RFID updates and what they mean for your business

〉International shipping best practices to reduce delays and customer issues

〉Key UPS ASO program updates, insights, and opportunities

More Revenue And More Rewards From FedEx

Learn How Top FASCs Are Earning More

NEW! FASC Elite Status
Ready to take your business to the next level? The FASC Elite Program is our way of celebrating and rewarding a select group of our highest-performing locations. FASC’s that qualify for Elite status will unlock a premier suite of benefits designed to boost both your bottom line and your visibility! Enjoy exclusive financial perks like bonus payments, pickup fee rebates, and increased drop off compensation, alongside eligibility for Premium FedEx Rewards. Plus, we’ll help you stand out from the crowd with FedEx.com identifiers, a digital certificate, Google and location page promotions, and a promotional poster. These benefits run for a full year from December 1 through November 30 based on your performance over the previous 12 months. Visit FASCnet.com to view the Elite Program requirements.

Updated FASC Quarterly Payout Rate
Beginning with the Q1 payout (June - August 2026), you will now receive a unified compensation rate for Express and Ground packages dropped off at your store. For more information on updated compensation, please visit FASCnet.com to view the FASC Exhibit A.

FASC ShipSource Quarterly Newsletter
The FASC team is hard at work crafting the next FASC ShipSource Newsletter. Each quarterly issue is packed with business-boosting articles including peer advice to equip locations to further optimize customer experience and store performance. The past and current articles are housed within the FASC Landing Page. We’d love for you to step into the spotlight and share your story in our next peer article. Reach out to the team at RetailSupport@FedEx.com to express interest in future additions.

FedEx Rewards
Did you know your everyday FedEx shipments could be earning you perks? FedEx Rewards is a loyalty program that is free to join for FASC account holders. It’s our way of saying thank you! By simply doing what you already do, shipping with FedEx. You'll unlock exciting benefits, including regular offers to earn gift cards to your favorite brand name retailers. Ready to turn your shipments into rewards? Head over to FedEx.com/Rewards to sign up, ship your first package, and earn a $10 gift card as a welcome offer.

Event Sponsors

UPS

Founded in 1907 as a messenger company in the United States, UPS has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe. Today UPS is a global company with one of the most recognized and admired brands in the world. We have become the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services. Every day, we manage the flow of goods, funds, and information in more than 200 countries and territories worldwide.

 
Happy Returns

Happy Returns, a UPS company, provides comprehensive, box-free return solutions for e-commerce merchants and shoppers. Founded in 2015, they use a nationwide network of thousands of Return Bar locations to accept items without packaging or labels. The service features immediate refunds, high-scoring customer satisfaction, and aggregated, eco-friendly reverse logistics.

 
FedEx

FedEx Corp. provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $88 billion, the company offers integrated business solutions utilizing its flexible, efficient, and intelligent global network. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 500,000 employees to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

 
PostalMate

PostalMate® is a powerful shipping application used by thousands of retail shipping centers throughout the United States. PostalMate's® comprehensive rate comparison screen allows the shipper to see the date and time of delivery for packages carried via DHL, FedEx, and UPS. This information is updated in real-time to give you the most accurate information available.

RS Premium Member Discount >>
 
FotoZoomer

FotoZoomer is a walk-up, self-service, standard picture to poster-size, full color printing system. The system has the ability to print digital pictures that are stored on DVDs, CDs and standard digital camera storage media. Using a simple to use interface the customer can walk-up to the system and load their images.

RS Premium Member Discount >>
 
Anytime Mailbox

Anytime Mailbox provides a software platform for mail center operators to turn postal mail into digital mail. Anytime Mailbox software platform is recognized as the postal ecosystem’s leading private-labeled, cloud-based technology. Our company’s network of mail center partners stretches over 770 locations across the Americas, Asia, Europe, Africa, Middle East, and Australia. New customers join the network daily to enjoy the benefits of managing their postal mail, anytime anywhere.

RS Premium Member Discount >>

 
PackageHub

PBC is now the second-largest and fastest-growing franchise in the retail shipping industry. In March of 2020, PackageHub Business Centers® (PBC) announced our first franchisee—and as of 2025, we are over 1160 members strong. Our central goal is to unite independent retail shippers together and use our strength in numbers to negotiate benefits and create partnerships that will position our network to be an important market player. We call ourselves a non-traditional franchise, because we offer all the good stuff, and none of the bad—find us at Expo to learn more!

 
RS Associates

Retail Shipping Associates (RSA) has been providing professional skills certification training, carrier and vendor relations, advocacy and a variety of specialty programs that help our members to thrive in an ever-competitive marketplace since 2007. As the largest organization of its kind, RSA’s 7,500+ membership is comprised of both independent (nonfranchise) and franchised stores throughout all 50 states, the US Virgin Islands, and Puerto Rico. The RSA team’s sole focus is the financial health and well-being of our Members.

 

2026 Exhibitors

 
Authorized Retail

Authorized Retail specializes in helping independent postal and shipping stores increase retail sales through curated product assortments, merchandising strategies, and turnkey retail programs. We partner with leading specialty brands to create simple, profitable retail departments that enhance the customer experience, increase impulse purchases, and generate additional revenue for store owners.

PH:760-304-2300 | WEB: www.AuthorizedRetail.org | EMAIL: Loretta@authorizedretail.org

 
Chubb

Chubb is the world's largest publicly traded property and casualty (P&C) insurance company, providing a broad range of insurance products—including commercial and personal P&C, personal accident, supplemental health, and life insurance—to a diverse group of clients.

 
iPostal1

Partner with the #1 Digital Mailbox service worldwide to gain more new virtual mailbox customers and create a new recurring revenue stream. Our industry-leading technology will save you time and money to maximize profit. Free training and no cost to get started.

RS Premium Member Discount >>
 
FinishHub

FinishHub provides quality print finishing equipment for Mail & Parcel Centers, copy centers, and other small businesses. From cutters and laminators to folders, binders, and creasers, we deliver the tools you need to produce professional-quality results. Quality equipment, expert support, and solutions designed to help your business succeed.

 
Kobis

Kobis.com is a trusted leader in personalization and photo-imaging solutions and an authorized reseller for top manufacturers. We provide proven, revenue-generating systems, including the DNP IDW520 Passport Photo System, the DNP SnapLab Photo Kiosk, and other turnkey photo solutions. Whether you're upgrading an existing photo operation or looking to introduce a high-margin photo services to your retail store, KOBIS delivers the products, expertise, and support you need to maximize profitability and achieve a strong return on investment.

RS Premium Member Discount >>
 
Marco

Marco is one of the largest technology providers in the country with over 18,000 clients nationwide. We specialize in business IT services, copier/printer solutions and managed and cloud services. Our technology experts break down complex solutions into simple terms to position your business for success.

 
Matthew Thomas Advisors

Matthew Thomas Advisors is a sell-side M&A advisor representing small business owners in the sale of their companies. Our advisors have completed over $20 billion in transactions throughout their careers. We have deep experience and connections in the Retail Shipping Center space and offer sellers a turn-key approach to selling their businesses.

 
OnPrintShop

OnPrintShop is a comprehensive web-to-print solution designed to streamline print business operations, from order management to production and fulfillment. With a user-friendly interface, customizable storefronts, and automation tools, it helps print providers, trade printers, and marketing firms enhance efficiency and scalability. Its robust features, including pricing calculators, templates, and API integrations, make it a powerful choice for businesses seeking digital transformation. Discover how OnPrintShop can revolutionize your print workflow!

PH:(718) 715-1551 | WEB: www.onprintshop.com | EMAIL: guru21@onprintshop.com

 
PictaMail

Pictamail evolves your physical mailboxes to meet the challenges of a digital world. This solution provides a mail management system that can help monetize incoming parcels along with upcoming PBC’s PUDO setup. The easy and compatible PictaMail also provides you the ability to offer your own digital mailbox service.

RS Premium Member Discount >>
 
PM Tools

VSoftwareTools, Inc. is a leading provider of business technology services. Our flagship product PMTools (Profit Management Tools) made us a software leader of the Mail Ship and Parcel Industry.

PH:800-778-4078 | WEB: www.vsoftwaretools.com | EMAIL: sales@vsoftwaretools.com

 
PrinterShoppe

PrinterShoppe is a National Graphic Design & Printing Company which has been servicing the Packing & Shipping Industry and other Businesses across the USA since 2005. We offer In-House Wholesale Graphic Design Services with over 100 products from 6 facilities for 1 to 2-day shipping. Smaller than the big guys but offering more direct personal support including full training, marketing consultation and our simple Print Order Management System.

 
Refund Retriever

Refund Retriever monitors the packages you send to ensure you're not losing money on shipping efforts. Through our easy-to-set-up and easy-to-use services, Refund Retriever monitors your invoices, shipping disputes and any expenses billed to your shipping account... ultimately identifying if late packages have been delivered as well as if any billing mistakes have been made. Through this process, Refund Retriever then identifies what refunds you are due to be credited for and processes these to ensure you are refunded accordingly.

RS Premium Member Discount >>
 
RJ Young

Whether it’s office technology like copiers and printers, managed IT services, smart security devices, or digital communication tools, RJ Young has you covered. We’re here to help you transition your existing workplace into the modern office. A modern office needs to be smart. It must integrate technology as a business advantage. Meaning, it must make employees’ day-to-day processes easier, faster, and more sophisticated. All to improve efficiency and outcomes. That’s where RJ Young comes in. We’re your one-stop for technology solutions that power your business.

RS Premium Member Discount >>
 
ShipRite

ShipRite™ Software is the leading developer of Point of Sale systems for the retail shipping industry. Our flagship product, ShipRite™ Global Connect, is used in retail shipping centers throughout the U.S. (including Hawaii and Alaska), Canada, Puerto Rico, Guam and the US Virgin Islands. ShipRite Global Connect™ is in use in many different types of retail shipping outlets:

RS Premium Member Discount >>
 
Shipping Saint

Shipping Saint software is made to connect auction houses to buyers and pack/ship stores, maximizing efficiency of sales. Shipping Saint has processed 1,805,841 items in the past year. Users can save up to eight minutes per order by reducing time spent on packing, communicating with customers and invoicing. For a smoother shipping process, our software includes the ability to increase the number and speed of payments, track labor and inventory costs and scrap the paper trail by using digital records.

 
SignaPay

At SignaPay, we offer customized payment solutions so your business can quickly and easily begin accepting credit card payments. Our wide variety of payment processing solutions is ideal for businesses of any size, giving you more options to serve your customers.

RS Premium Member Discount >>

 
SupplySide USA

Supply Side USA is the preeminent supplier in the packaging, shipping, moving, and storage product industry, dedicated to serving specialty retailers. Our vast customer network is varied, from the largest national chains to independent single-location businesses. This reach encompasses over 30,000 retail outlets across the USA and Canada. We cater to your retail needs and supply a comprehensive range of back-of-store essentials, ensuring that every aspect of your business is covered.

PH:800-284-7357 | WEB: www.supplyside.com | EMAIL: tradeshows@supplyside.com

 
TechShed

TechShed has been a leading provider of Point-Of-Sale hardware and supplies to mail and parcel centers across the USA since 1995, and more recently to other retail outlets including ecommerce shipping stations. PCSynergy, the creators of Postalmate, selected TechShed to become their Certified Partner for POS hardware for PostalMate. We know POS hardware well and resolve technical problems every day for businesses all over the USA.

RS Premium Member Discount >>
 
Modernize Your Model
Instructors

Brandon Gale

President – RS Associates & PackageHub®

President of RS Associates (RSA) and PackageHub Business Centers® (PBC), Brandon got started in the industry in 1984 as co-founder of Eagle Postal Centers, a 38-store chain of licensed and corporate retail shipping centers located in Texas. In 2007, Brandon founded and developed Retail Shipping Associates, the largest trade organization for retail shippers. Brandon is also responsible for developing PackageHub Business Centers®, a franchise with over 750 members across the United States.

Brandon’s commitment to the retail shipping industry is unwavering. He believes that both RSA and PBC play a critical role in the success of its members by providing programs, training, support, advocacy, and resources that make the difference between mediocrity and excellence.

 

Rajan Dorasami

Operations Director – PackageHub®

Owner – Box & Ship | Ft. Worth, TX

Rajan has owned Box & Ship in Fort Worth, Texas since 2002. During that time, Box & Ship has experienced phenomenal growth and continues to improve year after year. Rajan has taken part in numerous industry forums, educational classes and conventions and is proud to serve on the RSA Member Advisory council. Rajan is part of the RS Advisory Council and his store, Box & Ship, is a proud member of the PackageHub Business Centers® franchise.

 

 

DoubleTree by Hilton

 1981 N Central Expressway | Richardson, TX | 75080 | PH: (972) 644-4000

A Business-Friendly
North Dallas Hotel

Located in the heart of Richardson’s Telecom Corridor, the DoubleTree by Hilton Dallas – Richardson offers a polished, full-service experience ideal for productive and comfortable stays. Guests enjoy modern accommodations, an on-site restaurant, outdoor pool, and convenient access to nearby dining and entertainment. Each morning, attendees can start the day with a complimentary hot breakfast buffet featuring a variety of fresh, made-to-order options—fueling you for a full day of sessions and networking.

Breakfast Included in RSA Room Block!

The room rate includes breakfast for two (2) guests.

Room Rates

$119Per Night (+tax & fees)

NOTE: Reserve your room by 08/17/26 to take advantage of the discounted room rate.

Reserve A Room